I'm launching a lawyers marketplace where people needing legal advice and services can find reputed lawyers, read their customer reviews & book appointments with them online. The product will first be rolled out in London, UK.
I need a 10-point tactical go-to-market plan to grow this platform in the next 12 months. For each point, mention what needs to be done, who typically does it & how it will be measured.
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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Example Output
Conduct market research to identify target audience and key competitors - Typically done by a market research firm or in-house team. Measurement: Understanding of target audience demographics and behaviors, and knowledge of key competitors and their offerings.
Develop a strong brand and messaging - Typically done by a branding agency or in- house marketing team. Measurement: Positive brand recognition and perception among target audience.
Build a user-friendly and visually appealing website - Typically done by a web development agency or in-house team. Measurement: Website traffic, bounce rate, and user engagement.
Optimize website for search engines - Typically done by an SEO agency or in-house team. Measurement: Increased website visibility and search engine rankings.
Develop a content marketing strategy to attract and engage target audience - Typically done by a content marketing agency or in-house team. Measurement: Increased website traffic and engagement, and improved brand awareness.
Leverage social media to promote the platform and engage with target audience - Typically done by a social media marketing agency or in-house team. Measurement: Increased social media followers and engagement, and improved brand awareness.
Implement Google Adwords and Facebook Ads campaigns to drive traffic to the website -Typically done by an SEM agency or in-house team. Measurement: Increased website traffic, conversions and ROI
