Opportunity Tree:
Root: Increase purchase of upgrades at checkout
- Branch 1: Improve visibility and accessibility of upgrade options at checkout
- Leaf 1: Add clear calls-to-action for upgrades on the checkout page
- Leaf 2: Offer personalized upgrade suggestions based on user browsing history and search preferences
- Leaf 3: Allow users to add upgrades before finalizing their rental booking
- Branch 2: Increase perceived value of upgrades
- Leaf 1: Highlight the benefits of each upgrade (e.g. free fuel saves money, extra mileage allows for more flexibility)
- Leaf 2: Offer discounted packages of multiple upgrades
- Leaf 3: Create a loyalty program that rewards users for purchasing upgrades
- Branch 3: Reduce friction in the upgrade purchase process
- Leaf 1: Streamline the checkout process to minimize clicks and steps required to purchase upgrades
- Leaf 2: Offer multiple payment options for upgrades
- Leaf 3: Send follow-up emails or notifications reminding users of the benefits of upgrades they did not purchase at checkout.
