Sure, here are some metrics that you should consider tracking for your e-commerce website using Mixpanel:
- Acquisition: Track how users are arriving at your website, including the source (e.g. Google, social media, referral), the medium (e.g. organic, paid, referral), and the campaign (e.g. specific ads or promotions)
- Engagement: Track how users interact with your website, including the pages they visit, the buttons they click, and the time they spend on each page.
- Conversion: Track how many users complete a purchase on your website, including the number of purchases, the total revenue, and the conversion rate (purchases divided by website visitors).
- Retention: Track how many users return to your website after their first visit, and how long it takes for them to make a second purchase.
- Revenue: Track the total revenue generated by your website, including the average revenue per user (ARPU) and the lifetime value (LTV) of a user.
Here is a step by step guide on how to set up these metrics on Mixpanel:
- Log in to your Mixpanel account and select the project for your e-commerce website.
- Go to the "Settings" tab and select "Events" to see a list of the default events that Mixpanel is tracking on your website.
- Create new events for each of the metrics you want to track (e.g. "Add to Cart", "Purchase", "Returning User").
- Go to the "Funnels" tab to set up funnels for important conversion paths, such as the path from "Add to Cart" to "Purchase".
- Go to the "Retention" tab to set up retention analysis, you can also find how long it takes for users to return to your website and make a second purchase.
- Go to the "Insights" tab to create custom reports and dashboards to view your metrics in real-time. You can create a custom report for each of the metrics you are tracking (e.g. Acquisition, Engagement, Conversion, Retention, Revenue).
- Finally, you can use Mixpanel's Segmentation and A/B testing tools to analyze specific groups of users and test different variations of your website.
